Within Kitchener-Waterloo, there is a ton of photographers calling themselves Professional Photographers. In an industry less regulated than an ice cream shop on River Road in Kitchener, how can you tell if your photographer is a professional? Before we look at that question, the real question is, does it matter? Some part-time photographers do fine work, maybe it’s for updating your family portrait or that new headshot, average might be fine. I can imagine that some people have booked part-time professionals, moms with a camera, off a Kijiji or Facebook post and set up the session. Since you know nothing about the photographer you’re left at the scheduled meeting point waiting, and hoping, someone shows up and that the images turn out. By no means am I saying that most won’t show and do an okay job, but the reality is a very small amount simply will never show up.
But when your photographer and the photographs matter, having true professionals matter. Our studio, for example, has been photographing professionally for 10 years, and fulltime for more than 5 years. So when clients commit to a higher standard of the photographer, we have our reputation on the line. Having set the standard for world-class photography in the Kitchener-Waterloo area, we know our clients have seen our work, such as our wedding portfolio, and we’ve set an exception with the quality of work we produce. Having raised the bar on what it truly means to be a professional photographer in the area, other studios have needed to improve their game to try and keep up. Luckily, our studio is constantly improving ourselves and working to produce a better quality product for our clients every day.
Staying at the top when you can find so many professional photographers in the area isn’t cheap, it means investing in top of the line camera equipment (the Canon 1Dx II is our goto), the right lens for the job, and Profoto lighting equipment help us set up the right shot. This is critical if you have your session at Victoria Park in Kitchener, Arboretum in Guelph or Downtown Galt, they all have different lighting scenarios and photograph differently. Professional photography equipment helps make sure we’re prepared. Investing in ourselves is also a constant with our studio. We are constantly attending the best photography conferences available. Conferences come with a price tag, not to mention travel and accommodations, but it’s important to us that if we call ourselves professional photographers, we need to continue to get better all of the time.
One of the other factors that help separate us from other supposed pros, is our studio space. If you haven’t seen it, McCormick Photography has a beautiful 1000+ square foot studio in the heart of Downtown Guelph at 23 Macdonell Street. This helps our clients understand we’re serious about our role as professional photographers. We understand and value the time with our clients so much and we don’t want you to have to fight for a seat in a Starbucks, or battle the sound from the coffee grinder. We want you to come in and feel comfortable asking any questions you have, enjoy some snacks and drinks on us to truly get to know each other. When you’re serious about finding a professional photographer in Kitchener-Waterloo, know the difference, know where to find a pro, and rest assured. A true professional should be looking after all of the important details.